ESPNU Re-branding as The Ocho in a Hilarious and Timely Joke

ESPN – Drawing inspiration from the 2004 hit movie “Dodgeball: A True Underdog Story” featuring Vince Vaughn, Christine Taylor and Ben Stiller, ESPNU will become ESPN8: “The Ocho” on Tuesday, Aug. 8, or more appropriately, 8/8. For one day only, the faux network will feature a line-up of unconventional sporting events ranging from Disc Golf to Ultimate Trampoline Dodgeball and Firefighters World Challenge playing off the mantra highlighted in the movie: “Bringing you the Finest in Seldom Seen Sports”.

They say the key to comedy is timing. Well nothing more relevant and timely than a joke from a movie that came out THIRTEEN years ago. ESPN execs are probably sitting at their big desks up in their ivory towers thinking, “Yup, NAILED it.” Take the weekend off boys, our work here is done.

As bad as this joke thats almost old enough to drive is, I have to cover both sides of the story because I’m a former Big-J journalist and thats what the great ones do. So as stale as this idea is, something that will never not be funny are the This is SportsCenter commercials. I nearly flunked a final in college because I blew off studying to watch a best of This is SportsCenter Top 50 2-hour special. So you get credit for that ESPN, but not too much since Wieden+Kennedy created this idea. Only the most famous ad agency in the world. But hey, take the small victories where you can. CUE THE HIGHLIGHTS.

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