Yesterday the NFL went out of its way to promote the fact that it was allowing and encouraging all of its players to wear custom cleats, which is the absolute height of hypocrisy for a league that has spent YEARS fining players tens of thousands of dollars for doing just that.

How does the NFL figure to sidestep the ridiculousness that are these fines? Make it about charity of course. Use it as a way to raise awareness for the various charities that NFL players work with. Which is of course a great cause, that I totally support, but once again the NFL could do so much more.

You really want to make an impact on these charities rather than just grab some good PR? Take all that money you’ve stuffed into your coffers over the years fining guys like Odell Beckham for wearing fire custom cleats. All the money collected for guys wearing different color socks. What about the money that Dangelo Williams was getting fined for having pink in his hair to raise awareness for breast cancer?

The NFL always has been and always will be a PR machine, nothing more, nothing less. Stay woke my friends.

Now without further ado, the best of the best from #CleatsForACause

ICYMI: Odell Beckham Jr.’s cleats today (via @k_obrand) pic.twitter.com/YNZ6OaVlGD

— Darren Rovell (@darrenrovell) December 5, 2016

//platform.twitter.com/widgets.js

NFL players pay tribute to loved ones @American_Heart @DB_5trey @brandincooks @BraxtonMiller5 https://t.co/R5rKJwoBIm #CleatsForACause pic.twitter.com/2mgI1qHsWn

— Nick Doherty (@SkiptaNick) December 5, 2016

//platform.twitter.com/widgets.js

These cleats will be worn by @Jaboowins on Sunday against the Chargers. He’s wearing them in support of his grandmother. #CleatsForACause pic.twitter.com/rsOPXMC9q3

— Bucs Outline (@BucsOutline) December 2, 2016

//platform.twitter.com/widgets.js

GodBless @Vikings @Brian_Robison he supports @K9s4COPs 2nite v @dallascowboys #ReelEmInFoundation #CleatsForACause pic.twitter.com/mgHXWgKQpN

— Kristi Hoss Schiller (@kkschiller) December 1, 2016

//platform.twitter.com/widgets.js

Devon Still’s daughter Leah helped design these cleats to raise awareness for childhood cancer pic.twitter.com/8ZazpGr1EK

— Athlete Swag (@AthleteSwag) December 4, 2016

//platform.twitter.com/widgets.js

The cleats that Logan Ryan will wear Sunday in support of shelter dogs #Patriots #WCVB pic.twitter.com/Wxn3ll21dG

— Josh Brogadir (@JoshBrogadirTV) December 2, 2016

//platform.twitter.com/widgets.js