Tag: Adidas

What Do We Think of These New Celtics Jerseys?

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I think the Celtics/Nike got spooked by the reaction to last year’s Irish Pub City Edition jerseys (that Enes Kanter leaked) because people were massively split on those. They were fine (aside from the blue/green debate), but I think a lot of people saw them as pandering to the Irish fans in New England. I mean the team is called the Celtics so I get it, but still.

Now lets take a closer look at the just unveiled 2020-21 City Edition jerseys.

These new jerseys are an explicit homage to the 17 banners hanging from the rafters, which is a pretty cool idea when you think about it. But, when I see it on a jersey I don’t know, it doesn’t really translate for me. I think this is something that is better in theory than in actual practice. I give the team credit for mixing it up and being creative without just rehashing a slightly different throwback or doing a vomit inducing jersey with different colors. This jersey is clean and simple, but the block letters and stacked Boston Celtics on the front do sort of make it look like a knockoff.

You won’t see it during most games when the jerseys are tucked in, but there is an excellent subtle feature to these tops though; a quote from Red Auerbach in the bottom corner.

“The Boston Celtics are not a basketball team, they’re a way of life.”

A+ attention to detail here.

It was definitely a smart bet to play it safe this year as the Celtics have had some truly ghastly alternate jerseys over the years:

Full disclosure, I dig and own a pair of the grey shorts

One of my favorite jerseys to this day was the old Christmas Day uni that Nike canned when they took over in 2017 in favor of City Edition jerseys they can pump out every single year. The cursive lettering with the snowflake on the back collar was perfectly simple. Good luck finding one of those gems these days.

Maybe I’ll feel different when I see Jaylen Brown slam down a dunk wearing this, but until then I am an enthusiastic “meh” on these unis.

Jay-Z Named President of Puma. I’m Not a Businessman I’m a Business, Man.

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Complex – JAY-Z has joined as [Puma’s] president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick. Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Freaking Hova, man. The guy can do whatever he wants. Whether thats cooking up some crack, dropping platinum rap albums, launching a record label, owning an NBA team, launching a sports agency, and now becoming the president of a major sports brand.

The stop with the Nets was probably the only thing he’s ever done that wasn’t a huge success as the team was awful under his watch, but he did help get the team to Brooklyn, which he promised years before on “Hello Brooklyn 2.0”

My fine hoe we got some victims to catch
So in a couple years baby, I’m a bring you some Nets

Now he’s running Basketball Operations as the President of a major brand. All that without a fancy college degree either. Incredible. The guy is the living, breathing iteration of his verse on the “Diamonds” remix.

Massive props to the jigga man. Puma ain’t Nike, Adidas or Reebok, but I feel like thats about to change. In his first week on the job Jay-Z/Puma signed Deandre Ayton, who is projected to be the No. 1 overall pick in this week’s NBA Draft, and Marvin Bagley III (projected top 5) after being out of the basketball business for nearly 20 years. The last NBA athlete Puma signed was Vince Carter in 1998! Now Puma is scooping up half the 2018 lottery picks as a way to announce its comeback.

Seriously, watch out. HOV is about to make Puma the hottest label around because thats what he does.

DJ, spin that shit!

P.S. – American Gangster is such an underrated album that I think a lot of people forget about because it was a concept album that more or less was a promotion for the Denzel Washington movie of the same name. That sounds like a recipe for a mailed in effort, but Jay-Z brought the heat with Hello Brookyln 2.0, Success, Roc Boys, Say Hello, Blue Magic, Fallin, and American Gangster.