Complex – JAY-Z has joined as [Puma’s] president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick. Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.
Freaking Hova, man. The guy can do whatever he wants. Whether thats cooking up some crack, dropping platinum rap albums, launching a record label, owning an NBA team, launching a sports agency, and now becoming the president of a major sports brand.
The stop with the Nets was probably the only thing he’s ever done that wasn’t a huge success as the team was awful under his watch, but he did help get the team to Brooklyn, which he promised years before on “Hello Brooklyn 2.0”
My fine hoe we got some victims to catch
So in a couple years baby, I’m a bring you some Nets
Now he’s running Basketball Operations as the President of a major brand. All that without a fancy college degree either. Incredible. The guy is the living, breathing iteration of his verse on the “Diamonds” remix.
Massive props to the jigga man. Puma ain’t Nike, Adidas or Reebok, but I feel like thats about to change. In his first week on the job Jay-Z/Puma signed Deandre Ayton, who is projected to be the No. 1 overall pick in this week’s NBA Draft, and Marvin Bagley III (projected top 5) after being out of the basketball business for nearly 20 years. The last NBA athlete Puma signed was Vince Carter in 1998! Now Puma is scooping up half the 2018 lottery picks as a way to announce its comeback.
Seriously, watch out. HOV is about to make Puma the hottest label around because thats what he does.
DJ, spin that shit!
P.S. – American Gangster is such an underrated album that I think a lot of people forget about because it was a concept album that more or less was a promotion for the Denzel Washington movie of the same name. That sounds like a recipe for a mailed in effort, but Jay-Z brought the heat with Hello Brookyln 2.0, Success, Roc Boys, Say Hello, Blue Magic, Fallin, and American Gangster.