It may be quarantine season, but it’s still Friday so make sure you’re in your finest sweatpants having a couple cocktails shaking that ass tonight. There are few better songs for just that then this 2005 throwback from Snoop Dogg and Justin Timberlake ft. Charlie Wilson. This song is so old it was just a year after Janet Jackson infamously threw her titties at Justin Timberlake. This song is so old it was on my iPod shuffle. Do kids today know what an iPod shuffle, let alone an iPod, even is? This was before Sexy Back, My Love, and even Dick in a Box. So jump in the way back machine, grab your Zune and turn it up to 11.
Washington Post – The NFL is forming a partnership with music mogul Jay-Z in a deal that allows him to help manage entertainment ventures tied to league events and is closely connected to the league’s community activism efforts.
The partnership will make Jay-Z, whose given name is Shawn Carter, and his Roc Nation agency a co-producer of the Super Bowl halftime show. It does not contain a provision for him to be the halftime performer, he and NFL Commissioner Roger Goodell said.
“He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview. “It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.”
Roc Nation will choose entertainers who will perform in televised NFL promotional spots throughout the season. Carter said he believes Roc Nation will have freedom under the partnership to produce the kind of entertainment that it wants.
The Super Bowl halftime show has been a snoozefest since Janet Jackson threw her titties into Justin Timberlake’s hand all those years ago.
Ever since then the NFL basically overcorrected and trotted out some of the most boring halftime shows ever. In the years post titty-gate we got Tom Petty, Bruce Springsteen, the Rolling Stones, and The Who, which are all good, wholesome bands, just not anyone I want to see headlining the biggest entertainment night of the year. At least in recent years they’ve started to bring back artists that are under 50 years old again.
Last year though was definitely some old white producer trying to appease everyone with Travis Scott, Big Boi, and Maroon 5 while still somehow pleasing no one.
So this morning I hear the news that the NFL has gone back to the big guns (and probably dumped an 18-wheeler full of cash on his front lawn) and partnered up with Jay-Z for this year’s halftime show. While it makes it pretty clear he won’t be performing any time soon, getting S Dot Carter to produce the league’s halftime show and its musical entertainment as a whole is a HUGE win for the NFL. Reasonable Doubt, The Blueprint 1/2/3, The Black Album, Kingdom Come, hell even the American Gangster soundtrack still BANGS to this day. Thats not even counting all the collabs he’s done over the years like Collision Course and Watch the Throne, which are all-time albums. Now obviously I left out most of his more recent work…but those albums aren’t without their mega hits. I actually went to the Jay-Z/Timberlake show at Fenway a few years back and the Holy Grail beat drops just as hard today. To be perfectly honest I never heard a ton of 4:44 because I’m not a schill and I’m not paying for Tidal just to get Jay’s album, but The Story of OJ is without a doubt a jam. Long story short, I have high hopes for Jay-Z and Roc Nation leading the entertainment wing for the NFL moving forward.
Although it does sound like HOVA has been paying close attention to the Ginger Hammer’s actions in recent years (i.e. Supreme Court cases for equipment violations, but wife beaters and child abusers getting off scot free) and doesn’t expect completely smooth sailing.
“I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re going to proceed with that as if we have a partnership.”
I’ll give him the benefit of the doubt though that he wants to make some real changes by getting inside the NFL, rather than just criticize it on twitter, but at the end of the day Hov isn’t a businessman, he’s a business, man.
In case you were too hungover to watch anything else after the Patriots game yesterday, we’ve compiled the Top 5 moments from Week 12. A lot of wild plays were made yesterday so here’s what you need to see.
Christian McCaffrey had a downright Madden kind of game on Sunday rushing for 125 yards and a TD while also catching 11 balls for 112 yards and another TD through the air. Incredible performance from the Stanford product as he continues to prove he’s more than just the “receiving” back many projected him to be in the NFL.
Speaking of Madden type plays, this one from Browns tight end David Njoku for a TD is the exact type of play in Madden that would have made me fire my controller off the wall in college. Glitch city.
Njoku gets the touchdown, but he definitely got some help 😂
We’ve got Seattle runningback Chris Carson doing Matrix type flips on the field. Usually leaving your feet NEVER ends well, somehow Carson ends up right back where he started unharmed and ready to run.
I’ve watched Chris Carson’s flip and stuck landing a million times and I still can’t figure it out pic.twitter.com/r9MzuPD96u
If we’re being honest, that flip and that landing really reminded me more of this than anything else:
Baker Mayfield continues to live dangerously going off for four TDs in a win over the Bengals. After the game he took ex-head coach Hue Jackson, who is now an assistant with division rival Cincinnati, behind the shed after the game.
Ben Roethlisberger just gift wrapped the No. 2 seed for the Patriots with one of the worst interceptions you will ever see. In a game where he threw for 462 yards and a TD, Big Ben completely submarined the entire day with one awful throw.
Yahoo – Remember the excitement you felt as a child when your parents brought you to Blockbuster to rent all of your favorite movies? Well, now you can tap into that feeling as an adult with a Blockbuster beer.
While the video-rental company is now down to its last store in Bend, Ore., it seems like people aren’t ready to completely let it go extinct. Instead, those behind the company have teamed up with 10 Barrel Brewing Co. to create a craft beer in its name — quite literally — dubbed the Last Blockbuster. And according to the brewing company’s co-founder Chris Cox, it’s made to pair well with your favorite movie theater snacks. “The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-size chocolate, with a light body, smooth finish, and hints of nostalgia,” Cox told Business Insider.
Well if this isn’t the greatest marketing promotion of 2018 then I don’t know what is. Apparently, the only Blockbuster left in the country is in Bend, Oregon. They must be falling like dominoes because we actually wrote about one of the other last remaining Blockbusters recently. How this store stays in business is beyond me. After kicking it around with Big Z the only explanation we could come up with is that internet is shit out there so streaming Netflix isn’t a viable option.
Either way, a nearby brewery, 10 Barrel Brewing Co., is honoring the last samurai of VHS rentals by brewing up a custom beer.
As a fan of all things obscure, nostalgic, and limited edition promotions, I am sitting at my desk just going back and forth between browsers looking at prices of flights to Oregon.
But, since we’re in the trust tree here I’ll just say it; Blockbuster is dead. They went from THE place to be on a Friday/Saturday night for everyone that grew up in the 90s to an afterthought. Netflix took them out behind the shed and put a bullet in them after Blockbuster failed to innovate and got passed by. In fact the Blockbuster CEO actually passed on the opportunity to buy Netflix for a measly $50 million when Reed Hastings approached him. Netflix is valued at over $150 BILLION today. Woof.
Its always risky to buy/sell a company in its infancy, but I am forever hesitant to ever sell any company I have any stake in solely because of the Justin Timberlake speech as Sean Parker in The Social Network.
ANYWAYS
The greatest thing about marketing is branding and Blockbuster seems to be throwing up a couple of Hail Marys with promos like this. They’ll obviously never be a billion dollar business renting out VHS tapes ever again, BUT if they can play on nostalgia and keep that BRAND alive then they could rise like a phoenix from the ashes.
I don’t know what that move is, but its been done before. Hell, Sears’ stock just went through the roof earlier this week after it was announced they had signed a deal with Amazon to offer a ship-to-store tire service. This is after we’ve heard nothing but bad news and how Sears is shuttering more and more locations. Its called pivoting and call me crazy, but I think Blockbuster could do it. Thats the power of branding. I haven’t been in a Blockbuster in 15 years, but goddamnit do I remember walking those blue and yellow aisles vividly to this day.
It’s too bad this is happening all the way out in Oregon because if it weren’t 2,900 miles away from Boston I would consider making the trek to the lone remaining Blockbuster to taste this fine brew. Its reasons like this we need to invest in a company credit card for The 300s.
The 300s 