ESPN Uni Watch – If you’ve ever looked at the rainbow uni and wondered who dreamed it up, the answer is the advertising firm McCann Erickson, which was hired by the Astros to redesign the team’s look for the 1975 season.
It would be fascinating to see the company’s original files and to know the identities of the people who worked on the project, right? The good news in that regard is that McCann Erickson still exists (it’s now known simply as McCann). The bad news is that a company spokesman said the firm no longer has any original sketches or other archival paperwork. The Astros haven’t saved any original documents, either. Sigh.
I can imagine the Don Draper pitch to the Houston Astros…
In your first 13 seasons you’ve never reached the playoffs, never won more than 84 games in a season, and never finished higher than third place. Now, you’re not even the only game in town. You’ve got to deal with the Texas Rangers in Arlington siphoning fans away from you. It’s time to change the conversation.
The Astros play in the state-of-the-art Astrodome. The Eighth Wonder of the World. Isn’t it time for the Astros to wear uniforms as ground breaking as their stadium? I give you the uniform of the future.
Baseball has never seen anything like this, and neither have your fans. People will flock to the Astrodome just to get a glimpse of these uniforms. They will get people talking. They will get people to forget whether or not you’re in the pennant race. And most importantly, these uniforms will get people to forget about your rivals in North Texas.
They said the Yankees never used to lose because the other teams were too busy staring at the pinstripes. Imagine playing the Astros, and staring at these.
BUY BUY BUY!
This uniform is audacious even by today’s standards. I’d love to have seen the reaction of the Old Time Baseball Guys when they got this pitch from McCann Erickson in 1975. But it has aged quite well and is almost universally revered to this day. It has to be the most popular throwback out there. Some looks are dated and stale, but this look is still fresh.
The Astros took a step in the right direction the last time they updated their uniforms in 2013. Hopefully the next time they make a change it’s a little bit further in this direction.