I feel like the internet drove right past this the other night and I need to make sure it gets the proper attention. The meme of the year, Salt Bae himself, was in a goddamn Ciroc commercial that aired during the Celtics Cavs game the other night. Ya know, the Turkish chef who became pseudo-famous for how he sprinkled salt on his goddamn meat? Yea that guy was living it up next to P. Diddy and all the other beautiful celebrities in a banging vodka commercial.

Yes that was Salt Bae in a @Ciroc commercial. Never let anyone tell you what you can't do. #NBA #Rockets #Warriors pic.twitter.com/kFXdWvI5yf

— The 300s (@The300sBoston) October 18, 2017

So if you’re stuck in a cube job like me, let this be a lesson to you. Don’t let anyone tell you what you can’t do. If Salt Bae can bootstrap himself from a no name chef to kicking it with P. Diddy then theres hope for us all.