Adweek – Conor McGregor hasn’t fought in the UFC since winning the lightweight belt in November 2016 and then taking a detour into boxing—earning more than $100 million by fighting (and losing to) Floyd Mayweather Jr. last August. His hiatus from UFC has frustrated his rivals, who want a shot at the title—in particular, the Russian fighter Khabib Nurmagomedov, who called McGregor a “chicken” recently. That particular insult has only helped McGregor add to his riches, though—as Burger King used it as an opening to have McGregor hawk its new Spicy Crispy Chicken Sandwich.

God I miss Conor.

It’s been nearly two years since McGregor has fought in the Octagon and thats a damn shame. The guy is the most electric fighter since Chuck Liddell. I’m sure Joey B can touch on this with great insight, but I’ve heard rumors McGregor may even fight twice in 2018. Sign me up right now. Thats $120 for Dana White locked in. The UFC desperately needs more fighters like McGregor because if he’s not fighting there’s about a 20% chance I actually buy the fight, especially when a card is headlined by Cyborg. Not waiting until 1 am to watch the singer from the Muppet band beat a broad to death in 45 seconds.

Cyborg = Muppet #ufc #mma #ufc214 pic.twitter.com/uB0HbWSkYy

— The 300s (@The300sBoston) July 30, 2017