MILB – In partnership with Minor League Baseball, the Pawtucket Red Sox today announced a new initiative with the Latino community. The PawSox will change their name for virtually all of their Tuesday home games to Osos Polares de Pawtucket. The name Osos Polares de Pawtucket, “Polar Bears of Pawtucket” in English, was revealed this morning at a press conference at Ella Risk Elementary School in Central Falls, RI (a school that has about a 78% Hispanic student population)…The PawSox are honored to be selected as one of 33 teams among the 160 in Minor League Baseball to participate in this new form of outreach to the Hispanic Community. This initiative is specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities…To distinctively launch this exciting new program, MiLB and each participating team created culturally-relevant on-field personas that honor their respective U.S. Hispanic/Latino communities. All “Copa” teams will adopt these new personas via on-field jerseys and caps to be worn during designated “Copa de la Diversion” games during the 2018 season.
I’m not quite sure what a Polar Bear in Pawtucket has to do with Hispanic heritage, but I am fully on board if it gets me this fire flames hat and jersey combo.
Minor League sports crushing it per usual with the jersey selection. Being a farm team’s marketing department must be the best job in sports. The players are there to get experience and improve plus oftentimes they’re getting sent up to the next level halfway through the season so winning isn’t really a top priority for the team. Just sell some tickets, bring some families out to the ballpark, and come up with 25 different jersey promotions. I’m in.