SFGate – The A’s, perennially near the bottom in major-league attendance, are getting creative about selling tickets for next season. They scrapped their traditional season-ticket format and are introducing a more flexible system in which fans will have a variety of options at every home game. It’s called A’s Access, and memberships will go on sale at 9 a.m. Friday. “A’s Access is the first program of its kind,” COO Chris Giles said. “From access to every game to special member concessions pricing, we’re focused on maximizing the value proposition for members. We are inviting our fans to truly become members of the A’s.”
First Moneyball, now this. Billy Beane strikes again!
If you can’t be good be interesting, or in this case, super convenient. Papa Giorgio and I have debated for years about going in on Red Sox season tickets, but its such a commitment. Aside from the exorbitant price of course, you have to commit to 81 games, and all the expenses that go with it. Beer, food, merch. It adds up to a fat bill quick.
Well the A’s have addressed all of that because they probably realize nobody is going to sign off on going to 81 Athletics games. This ain’t 2002.
So they flipped the script and introduced this new flexible membership plan.
“The program provides members general-admission access to every game, a reserved-seat plan and additional benefits including half-price concessions, 25 percent off merchandise and upgrade credits for games not included in a reserved-ticket plan.”
General Admission access is a great idea, especially for a team that is at the bottom of the league in attendance. Whats the point in charging a guy who buys tickets in the last row in the nosebleeds significantly less than the guy who buys tickets in the first row of the nosebleeds? If no one shows up those guys are gonna be sitting next to each other anyways. (Unless you’re one of those weirdos who sits in his obscure seat despite open seats everywhere around you.)
So just split the difference and offer GA and let people basically sit wherever they want with the option to upgrade and reserve seats for the high rollers.
Now this is where the perks get good.
“Plans begin at $240, and pricing includes $4 beers, $3 hot dogs and $2.50 sodas. Current season-ticket holders can renew under the new program. A 12-month payment plan is available.”
FOUR DOLLAR BEERS?! Thats worth the price of admission alone.
I’m terrible at math so I’m certainly not going to do this exercise, but lets say you went out to the bar 81 times between April and September. I bet you would save significant money just going to the A’s games instead and getting cocked on $4 beers, even when you factor in the ticket price. I’m just going to take that as fact.
Add in $3 dogs, $2.50 sodas and 25% off merch and I am ready to move to the Bay Area (not Oakland because I want to live) and become an A’s fan to take advantage.
The sales and marketing team got a little cocky at the end though.
“The ticket department, confident the A’s will overtake teams above them in the standings, said fans buying the A’s Access plan for 2019 will get first crack at 2018 postseason tickets.”