CNN – Nike is playing damage control after Duke basketball phenom Zion Williamson tore his sneaker in a game Wednesday evening. Nike’s (NKE) stock was down more than 1% on Thursday. Nike builds its reputation around creating premier shoes and clothes for athletes, but that image took a hit with Williamson’s sneaker snafu.

Zion Williamson’s Nike shoe just exploded on national TV!

(Via @SportsCenter) pic.twitter.com/de4WF3wfR1

— Ballislife.com (@Ballislife) February 21, 2019

I’m pretty sure I could hear Phil Knight pounding his fist on his desk all the way in Oregon when this happened the other night. Obviously Zion is not your typical consumer, but having your shoes explode on national TV injuring the guy NBA teams are blatantly tanking just for a chance to draft is a bad look.

Nike design engineers right now… #Zion pic.twitter.com/EG1qYe8J4s

— Landon (@Landon16470894) February 21, 2019

Nike’s stock has fallen after the paper mâché shoe fell apart in front of the country. Makes you wonder, whatever happened to good, quality basketball sneakers? I’m not talking about that low top bullshit that Kobe nearly broke his ankle in either. No I’m talking about the GOAT basketball shoe; the Starbury.

The greatest shoe of all time, made by one of the wildest dudes in the history of the NBA in Stephon Marbury. All for the low, low price of $14.98. As a broke as college kid I appreciated the Starburys. Unfortunately I could never find my size in AJ Wright. Sigh. Even eBay hates us 5’8″ dudes. Stephon my man, hook me up with a size 10! I respect what Steph was trying to do though. A revolutionary if you ask me. If only Zion had the same pair of kicks we wouldn’t be talking about a knee injury, we’d be talking about the most dominant college basketball player in the country in a pair of shoes cheaper than a 30 rack of Natty Lite.