Tag: Blockbuster

Marvel Drops First Captain Marvel Official Trailer!

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Before most people even fired up their first cup of coffee at the office this morning, Marvel released the first official teaser trailer for Captain Marvel, which is set to hit theaters next spring:

I’ll be honest in saying that I have never once read a Captain Marvel comic book, and I can probably tell you as much about Carol Danvers as I can about Carol Brady. Still, this trailer looked great, and I’m pretty excited!

First and foremost, I love the trailer starting off with a shot of what appears to be Danvers crashing out of the sky into a Blockbuster. This sets the tone that the movie is taking place in the past, supposedly the 1990s, which has been no secret to those who follow MCU news. This could lead to some really fun easter eggs and other nostalgic moments for all my fellow Millennials out there.

Samuel L. Jackson, aka Nick Fury, looks like he’s finally getting some shine in the MCU once again, as he will play a pivotal role in the film. Also, he still has both eyes, and I assume we’ll get to see how he ends up getting the patch! (I don’t know if that’s really all that exciting, but hey it’s something!)

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Also, Brie Larson is one of Hollywood’s rising stars, and just from that short clip she seems perfect for the role. And even with my very rudimentary knowledge of Captain Marvel’s powers and abilities, I know she’s gonna kick some serious ass, and I can’t freakin’ wait to see it!

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The MCU is banking a lot on this one, as Captain Marvel, Black Panther, and Spidey are likely going to be tasked with carrying the franchise into the future once the Avengers are done fighting crime on the big screen – which is happening sooner than you think. (If you’re interested, check out my brief analysis from a few weeks ago regarding the current state of the MCU and my slight fear regarding its future.) So far, I’m liking what I’m seeing, though, and maybe Marvel is going to be just fine.

Captain Marvel is set to hit theaters on March 8, 2019.

Blockbuster to Honor Last Remaining Store With Its Very Own Craft Beer

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Yahoo – Remember the excitement you felt as a child when your parents brought you to Blockbuster to rent all of your favorite movies? Well, now you can tap into that feeling as an adult with a Blockbuster beer.

While the video-rental company is now down to its last store in Bend, Ore., it seems like people aren’t ready to completely let it go extinct. Instead, those behind the company have teamed up with 10 Barrel Brewing Co. to create a craft beer in its name — quite literally — dubbed the Last Blockbuster. And according to the brewing company’s co-founder Chris Cox, it’s made to pair well with your favorite movie theater snacks. “The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-size chocolate, with a light body, smooth finish, and hints of nostalgia,” Cox told Business Insider.

Well if this isn’t the greatest marketing promotion of 2018 then I don’t know what is. Apparently, the only Blockbuster left in the country is in Bend, Oregon. They must be falling like dominoes because we actually wrote about one of the other last remaining Blockbusters recently. How this store stays in business is beyond me. After kicking it around with Big Z the only explanation we could come up with is that internet is shit out there so streaming Netflix isn’t a viable option.

Either way, a nearby brewery, 10 Barrel Brewing Co., is honoring the last samurai of VHS rentals by brewing up a custom beer.

As a fan of all things obscure, nostalgic, and limited edition promotions, I am sitting at my desk just going back and forth between browsers looking at prices of flights to Oregon.

But, since we’re in the trust tree here I’ll just say it; Blockbuster is dead. They went from THE place to be on a Friday/Saturday night for everyone that grew up in the 90s to an afterthought. Netflix took them out behind the shed and put a bullet in them after Blockbuster failed to innovate and got passed by. In fact the Blockbuster CEO actually passed on the opportunity to buy Netflix for a measly $50 million when Reed Hastings approached him. Netflix is valued at over $150 BILLION today. Woof.

Its always risky to buy/sell a company in its infancy, but I am forever hesitant to ever sell any company I have any stake in solely because of the Justin Timberlake speech as Sean Parker in The Social Network.

ANYWAYS

The greatest thing about marketing is branding and Blockbuster seems to be throwing up a couple of Hail Marys with promos like this. They’ll obviously never be a billion dollar business renting out VHS tapes ever again, BUT if they can play on nostalgia and keep that BRAND alive then they could rise like a phoenix from the ashes.

I don’t know what that move is, but its been done before. Hell, Sears’ stock just went through the roof earlier this week after it was announced they had signed a deal with Amazon to offer a ship-to-store tire service. This is after we’ve heard nothing but bad news and how Sears is shuttering more and more locations. Its called pivoting and call me crazy, but I think Blockbuster could do it. Thats the power of branding. I haven’t been in a Blockbuster in 15 years, but goddamnit do I remember walking those blue and yellow aisles vividly to this day.

It’s too bad this is happening all the way out in Oregon because if it weren’t 2,900 miles away from Boston I would consider making the trek to the lone remaining Blockbuster to taste this fine brew. Its reasons like this we need to invest in a company credit card for The 300s.