Tag: Brewery

Millennials Are Now Being Blamed for Killing…Beer!

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CCN – Last year, Heineken-owned Lagunitas slashed 12 percent of its total workforce, 17 months after it was acquired. At the time, Lagunitas had said the cuts were necessary for the company to adjust to the needs of a dynamic and significantly more challenging market.

To put that more bluntly: millennials just don’t drink beer like their parents did.

INJECT IT INTO MY VEINS! Companies run their business poorly, change nothing, and then blame their tanking sales on millennials, the modern day scapegoats. I love it.

Last month, Diageo CEO Ivan Menezes noted in an interview with CNBC that consumers are moving from beer to spirits and cocktails.

According to data released by the Distilled Spirits Council, a trade group based in the United States, spirits (including vodka, rum, and gin) gained even more market share in the alcohol market for 2018, as compared to wine and beer.

Bullllllshit. There is no way millennials are drinking *more* booze than beer these days. I am a proud millennial and I am a proud rum and coke guy, but I cannot drink for shit anymore. The hangovers these days are absolutely brutal so I’ve basically transitioned entirely into a few IPAs on a good night.

LOL wut?

Millennials are just not into beer anymore, and this is quickly pushing many beer companies to the brink. Molson Coors saw sales slump in four straight quarters in 2018, and the volume of Heineken cases sold has decreased drastically – even while wine and spirits sales are on the rise.

Are these companies really just going to ignore the rise in craft beer and how breweries have popped up on every corner in major cities? From 2007 to 2018 the number of breweries in Massachusetts exploded form 34 to over 150! There are more than 6,000 breweries in the United States as of 2017 too.

Thats bananas.

Maybe it’s just me, but I’m not drinking that much less beer, I’m just not drinking Bud Light, Miller Lite etc. I’m drinking IPAs, Sours, Stouts and  other craft beers that are owned predominantly by independent small brewers.

How does the major beer industry respond? By brewing nightmare fuel like this!

Pass.

Millennials just aren’t drinking the stuff our parents drank; well almost all of us.

Kevin Youkilis Beer is Shipping Up to Boston

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For those of you who don’t know, former Red Sox stud Kevin Youkilis has dedicated his post-baseball life to an honorable and enviable pursuit; brewing delicious delicious beer.

Youk set up shop in southern Cali with his venture, Loma Brewery. I hope to one day crush some suds with the dirt dog himself out in Cali, but until then I’ll just have to hunt down a couple of his brews myself. I feared that would be a bigger challenge than my goal of collecting all the Ommegang Game of Thrones beers.

Not easy.

However, Youk recently partnered with local beer giant, Harpoon, to start distributing his craft creations this fall and I am stoked.

As we all know, a great beer is about 51% taste and 49% creative name. Look no further than 21st Amendment Brewery’s Hell or High Watermelon or Ruckus Brewing Company’s Hoptimus Prime.

Youk’s signature beer? Greek God of Hops.

To be honest, this beer could taste like paint and I would still buy it.

PS – As a BJJ guy, this is another A+ beer name.

Blockbuster to Honor Last Remaining Store With Its Very Own Craft Beer

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Yahoo – Remember the excitement you felt as a child when your parents brought you to Blockbuster to rent all of your favorite movies? Well, now you can tap into that feeling as an adult with a Blockbuster beer.

While the video-rental company is now down to its last store in Bend, Ore., it seems like people aren’t ready to completely let it go extinct. Instead, those behind the company have teamed up with 10 Barrel Brewing Co. to create a craft beer in its name — quite literally — dubbed the Last Blockbuster. And according to the brewing company’s co-founder Chris Cox, it’s made to pair well with your favorite movie theater snacks. “The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-size chocolate, with a light body, smooth finish, and hints of nostalgia,” Cox told Business Insider.

Well if this isn’t the greatest marketing promotion of 2018 then I don’t know what is. Apparently, the only Blockbuster left in the country is in Bend, Oregon. They must be falling like dominoes because we actually wrote about one of the other last remaining Blockbusters recently. How this store stays in business is beyond me. After kicking it around with Big Z the only explanation we could come up with is that internet is shit out there so streaming Netflix isn’t a viable option.

Either way, a nearby brewery, 10 Barrel Brewing Co., is honoring the last samurai of VHS rentals by brewing up a custom beer.

As a fan of all things obscure, nostalgic, and limited edition promotions, I am sitting at my desk just going back and forth between browsers looking at prices of flights to Oregon.

But, since we’re in the trust tree here I’ll just say it; Blockbuster is dead. They went from THE place to be on a Friday/Saturday night for everyone that grew up in the 90s to an afterthought. Netflix took them out behind the shed and put a bullet in them after Blockbuster failed to innovate and got passed by. In fact the Blockbuster CEO actually passed on the opportunity to buy Netflix for a measly $50 million when Reed Hastings approached him. Netflix is valued at over $150 BILLION today. Woof.

Its always risky to buy/sell a company in its infancy, but I am forever hesitant to ever sell any company I have any stake in solely because of the Justin Timberlake speech as Sean Parker in The Social Network.

ANYWAYS

The greatest thing about marketing is branding and Blockbuster seems to be throwing up a couple of Hail Marys with promos like this. They’ll obviously never be a billion dollar business renting out VHS tapes ever again, BUT if they can play on nostalgia and keep that BRAND alive then they could rise like a phoenix from the ashes.

I don’t know what that move is, but its been done before. Hell, Sears’ stock just went through the roof earlier this week after it was announced they had signed a deal with Amazon to offer a ship-to-store tire service. This is after we’ve heard nothing but bad news and how Sears is shuttering more and more locations. Its called pivoting and call me crazy, but I think Blockbuster could do it. Thats the power of branding. I haven’t been in a Blockbuster in 15 years, but goddamnit do I remember walking those blue and yellow aisles vividly to this day.

It’s too bad this is happening all the way out in Oregon because if it weren’t 2,900 miles away from Boston I would consider making the trek to the lone remaining Blockbuster to taste this fine brew. Its reasons like this we need to invest in a company credit card for The 300s.