Tag: Guy Fieri

The XFL is Recruiting a Massive Free Agent: Guy Fieri

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Everybody knows that Guy Fieri is a taste maker plain and simple. The man has gone through the black hole of pop culture and come out on the other side only more popular. A guy that became famous for his wacky personality and bleach blonde hair on a Food Network TV show was ripe to be mocked in the age of twitter. Except he sort of owned it and because of that has endeared himself to the entire internet. Seriously, he’s even getting his own Funko POP figure!

And now the entire XFL is out hunting to secure Guy Fieri as the celebrity face of their franchise.

It’s part social media marketing, part legitimate business growth strategy; the guy has incredible visibility. I’ve seen him on TV at the NBA All-Star game and the Super Bowl in the last month alone. He’s even best buds with one Julian Edelman.

Plus who doesn’t love crushing a few eps of Triple D on a lazy Sunday afternoon?

By sharing and retweeting basically any meme out there about him, Guy Fieri has gone meta and come out more popular than ever. If marketing is about branding then Guy Fieri a marketing master because people know him and they know exactly what he’s about.

It’s actually a strategy Mike Bloomberg is now throwing his money behind in an attempt to become the next viral presidential candidate.

Who knew the key to the XFL’s success may have been hiding in Flavortown all along?

Welcome to Flavortown, Boston

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Eater – Celebrity chef, custodian of Flavortown, and bleached hair maven Guy Fieri will at long last have a restaurant of his very own in Boston. Teaming up with Boston’s Big Night Entertainment Group (BNEG), the vibrant culinary personality will open Guy Fieri’s Tequila Cocina in the Hub on Causeway, a new development chock full of retail, office, hotel, and residential space adjoining TD Garden.

Here. We. Go.

I don’t know when Guy Fieri became the Nickelback of celebrity chefs but at some point it became popular to dump on him and I just don’t get it. Sure he has obnoxiously bleach blonde hair and talks like a dude on his 3rd can of Monster Energy before lunch, but Guy Fieri gives zero fucks what anyone thinks about him. Gotta respect that.

Plus he seems like a genuinely good dude who is always getting love from major professional athletes, which always makes me laugh just because of how random it seems.

The No. 1 show on my hungover binge on the couch after a night of boozing power rankings will always be Bar Rescue, but Diners, Drive-Ins, and Dives is a close second. It’s like the Phantom Gourmet, but with ATTITUDE. Seriously though, I love watching Guy stuff his face at random hole in the wall restaurants and introduce his pallet to Flavor Town.

PS – I was up at the Smuttynose brewery in New Hampshire a couple of weeks ago and saw an absolute hall of fame shirt on a couple of nerdy looking gentlemen. Their shirts simply read:

DUNGEONS &
DINERS &
DRAGONS &
DRIVE-INS &
DIVES

Need it.