Everybody knows that Guy Fieri is a taste maker plain and simple. The man has gone through the black hole of pop culture and come out on the other side only more popular. A guy that became famous for his wacky personality and bleach blonde hair on a Food Network TV show was ripe to be mocked in the age of twitter. Except he sort of owned it and because of that has endeared himself to the entire internet. Seriously, he’s even getting his own Funko POP figure!
And now the entire XFL is out hunting to secure Guy Fieri as the celebrity face of their franchise.
It’s part social media marketing, part legitimate business growth strategy; the guy has incredible visibility. I’ve seen him on TV at the NBA All-Star game and the Super Bowl in the last month alone. He’s even best buds with one Julian Edelman.
Plus who doesn’t love crushing a few eps of Triple D on a lazy Sunday afternoon?
By sharing and retweeting basically any meme out there about him, Guy Fieri has gone meta and come out more popular than ever. If marketing is about branding then Guy Fieri a marketing master because people know him and they know exactly what he’s about.
It’s actually a strategy Mike Bloomberg is now throwing his money behind in an attempt to become the next viral presidential candidate.
Who knew the key to the XFL’s success may have been hiding in Flavortown all along?