Dunkin’s Menu Goes on a Diet

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boston.com – Regulars at Dunkin’ Donuts may begin noticing parts of the menu disappear this week.

The Canton-based company began testing a “simplified menu” in a number of markets last summer, eventually expanding the pared-down offerings to roughly 11 percent of their stores.

Now, beginning this Monday in New England and upstate New York, the reduced menu will be rolled out nationwide. The company expects all stores will feature the new menu by the end of March…

Dunkin’ Donuts says that the reduced menu will result in “faster, more accurate service and a more consistent consumer experience from store to store.”

The Dunkin’ Donuts menu is going on a diet and I don’t hate it. Here’s the full list of items getting the ax (for now):

The only item on that list that I’ve ordered more than once is the Steak & Egg Breakfast Sandwich. Not filet mignon, but a nice change of pace from the usual breakfast meats. Other than that I can’t say that I’ll miss anything that’s getting the ax. If you want a smoothie, don’t go to Dunkin’ Donuts. If you want a turkey, ham or tuna sandwich for lunch there are literally dozens of better places to go to.

I love the move to drop some flavor shots. What maniac is ordering peach coffee? Also, any move to reduce the number of flavor shots/swirls on the menu is a good move. In fact, I’m in favor of dropping all flavor swirls other than mocha. Try ordering a hazelnut iced coffee outside of New England with cream and sugar. You won’t even be able to taste the coffee if they put that sugary sweet hazelnut flavor swirl in there, which they will. If you ask for the standard, original flavor shot you will have to ask them to make it at least twice. I speak from experience.

Dunkin’s attempt to provide “faster, more accurate service and a more consistent consumer experience from store to store” will be appreciated outside of New England. Again, try ordering a flavored iced coffee at a Dunkin’ that hasn’t been around for 20 years and you’ll see what I mean. I’m firmly on Team Dunkin’, but I’ve never had to explain my order more than once at Starbucks.

Of course we’ll have to wait and see how long this menu diet lasts. McDonald’s made news about three years ago as it trimmed its menu, but it’s been beefed back up lately with the new $1-$2-$3 menu. It’s a step in the right direction for Dunkin’, though. As long as we don’t see pizza back on their menu in six months.

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