Ad Age – Jason Alexander is the newest celebrity to hawk KFC. The “Seinfeld” star is promoting $20 Fill Up meals in sitcom-style “What’s for Dinner?” ads breaking Monday.
The campaign featuring Alexander, best known for playing George Costanza on “Seinfeld,” includes a one-minute commercial that’s like the opening credits of a 1980s sitcom. In the spot, released Monday, parental roles and those of others in the cast, like the ever-present nosy neighbor, can apparently be filled by the colonel. There’s also a somewhat creepy couch that we’ll let you see for yourself. Another spot depicts him presenting an unusually wide tray of KFC’s latest offerings–with unusually long arms to match.
“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”
Its the summer of George! Jason Alexander takes his turn as the latest celebrity to don the KFC Colonel mantle and let me tell you, even for a KFC commercial, this one is bizarre.
And version number 2…
Jason Alexander hasn’t really been in anything of note lately, such is the plight of one of the stars of the most popular TV show of all time. He’s got that syndication money coming in every day so he could legitimately just drape himself in velvet and go eat blocks of cheese the size of car batteries until the day he dies.
But, nay. George Costanza is a worker and he’ll be goddamned if he’s going to go quietly into retirement. I’m sure Lloyd Braun would like that.
Also, I’m pretty sure Jason Alexander is the only one to have the honor of appearing in a KFC commercial as not only the Colonel, but also as himself. That’s range.
You think THATS dated? Check out his other KFC commercial from 2002 alongside the MLB home run king Barry Bonds, ya know before the whole BALCO thing.
Fast food marketing in 2018 is wild man. We got Taco Bell producing full scale movie franchises starring Josh Duhamel for Nacho Fries, Dominos making pizza ordering sneakers, Wendy’s smoking fools on twitter, and don’t even get me started on all the wacky shit Burger King does. The rotating celebrity KFC Colonel though is my favorite marketing campaign since Old Spice’s Director of Marketing, Mr. Wolfdog.
Old Spice paid a couple of guys from a marketing agency hundreds and hundreds of thousands of dollars for that idea. Only in America.