Forbes – Taco Bell today announced that delivery is now available nationwide, a day shy of the one-year anniversary since parent company Yum! Brands announced its partnership with Grubhub. That partnership included Yum’s $200 million investment in the delivery company to accelerate expansion of its network.
With today’s announcement, Taco Bell delivery via Grubhub is now available in 65% of its restaurants across the nation.
I love me some Taco Bell. I don’t just like it, I love it. But the biggest problem with Taco Bell, at least in the Boston area, is that they are almost nonexistant. There’s the one in the Cambridgeside Galleria and then there’s one in Saugus. Other than that the only one I can even think of is in Quincy. Whichever one I choose becomes a goddamn expedition that James and the Giant Peach wouldn’t even attempt. So now I can have this delicious beef paste delivered
hot to my door? Goodbye summer bod and any human interaction.
“There’s no doubt that the consumer wants delivery. There’s no doubt that they’re prepared to pay for delivery. There’s no doubt we see a higher check. There’s no doubt we see an incremental transaction,”
Having less locations in Boston than there are Infinity Stones will actually work to Taco Bell’s benefit if they can hire enough delivery drivers to not make this a complete cluster. More and more fast food restaurants in particular are getting into the delivery business, but there’s no way I’m paying a premium for McDonalds because I drive by like 3 of them on my way home from work. But Taco Bell? Hell yea I’ll pay $12 for a Crunch Wrap Supreme, a Doritos Locos taco, a Baja Blast, and a spicy chicken burrito.
With a smile on my face.
And you better believe I am picking up some fresh Taco Bell apparel at the flagship cantina when The 300s does Vegas next month. (I went there twice in one day that last time I was in Vegas)