I’m always trying to find ways to expand The 300s brand to reach new audiences and whether it works or not at least create some funny content along the way. The live podcast was a great example of that where we partnered with another business to put together some incredible content, meet some new people, and drink a few beers along the way. Well on Friday we’ll be announcing what we’re getting into next weekend. I don’t know what the hell to expect, but Joey B and I will be out there giving it a go. Stay tuned.