USA Today – Taco Bell, the fast food radical which has boasted healthy changes to its menu, has unveiled its Naked Chicken Chalupa, a taco in which the shell is made completely of fried chicken.
No other fast food restaurant knows itself, or its customers, better than Taco Bell. Taco Bell is not fine dining. Taco Bell is not fast casual. Taco Bell probably isn’t even your first choice most nights (no one eats Taco Bell during daylight hours). And Taco Bell is fine with all of that.
Taco Bell is cheap food quick. Taco Bell is food for when you’re in a rush, down to your last $18 before your next paycheck, or on your way home from the bars. Taco Bell knows they have to keep things interesting to keep you coming back, and I don’t think they get enough credit for that. Taco Bell is an innovator in the field of fast food the way Steve Jobs was an innovator in the world of computers and electronics.
Taco Bell is fearless. They’re not afraid to throw spaghetti at the wall and see what sticks. You can’t have the Crunchwrap Supreme without the Bell Beefer. You can’t have Doritos Locos Tacos without the Black Jack Taco. Not every new product launch is going to be a success, but that doesn’t mean it was a failure.
I was at Taco Bell the day they launched their breakfast menu in 2014, and you can believe I will be there on January 26 to try their interpretation of a Double Down. Will it be a success like the Doritos Locos Tacos, or a flop like the Chicken Caesar Grilled Stuft Burrito? Who knows, but I’m not worried about that. I’m just happy to go along for the ride.
PS – If this Conan trip to Taco Bell doesn’t make you wish you worked at Taco Bell, you’re not being honest with yourself.