Boston Magazine – Dunkin’ Donuts is launching an “unprecedented” overhaul of its Boston locations, rebranding dozens of them as “Dunkin,‘” and there is absolutely nothing you or I or anyone else can do about it.
The coffee chain, which got its start in Massachusetts, is announcing the spread of its new modern concept at a Dunkin’-themed extravaganza today from 11 a.m. to 1 p.m. at the newly remodeled Dunkin’ near City Hall…According to a release ahead of the celebration, Dunkin’ Donuts will be bringing its modern new design and truncated logo to 30 of its Boston locations. It says it’s re-imagining its coffee shops with “a modern in-store experience and new technology to make running on Dunkin’ faster and more convenient than ever before.”
I don’t know one single fucking person that calls Dunkin Donuts “Dunkin” and neither do you. If you tell me that you call this beacon of Boston by the nickname “Dunkin” then you are lying. It’s “Dunkies.” Always has been always will be, regardless of what the silly orange and pink sign says. Dunkies corporate offices really missed the mark on this one.
You want proof you say? Look no further than this Casey Affleck SNL skit. Hilarious, but inaccurate. “I love Dunkin, guy” is a line only a shoobie would write.
I rest my case.