Mattes touched on the decision by Nike to put it all on the line yesterday and make Colin Kaepernick the face of its 30th anniversary “Just Do It” campaign. If you have access to the internet you saw the full spectrum of responses across the country. There were people applauding Nike’s brazen effort to directly go against their biggest partners in the NFL by dropping this campaign without even a whisper of a heads up. There were people legitimately burning their swoosh apparel and cutting the Nike logo off their clothes, so much so that there are already fundraising campaigns encouraging people to donate to charity rather than burning perfectly good clothing. Then of course there was everyone in between.
Hate Colin Kaepernick or love him. Call him a traitor or a true Patriot. Either way, this commercial accomplishes exactly what Nike does best. It pushes the boundaries, it boils down a whole bunch of noise into one message in a two minute and five second commercial. It’s bound to be polarizing, which is exactly what Nike wants and probably what this issue needs.
Take the venom out of the discussion and try to understand or at least empathize with why everyone believes what they believe. On every side. It’s silly that it may have taken a company that makes shoes for people to actually have that conversation.