So Robert Williams is finally starting to get some burn off the bench with Al Horford out and he has ran with that opportunity. The Time Lord has been rewarding Mattes and I for all the hype pieces we wrote before he even clocked into an NBA game. So we decided now was the perfect time for Bob to get his own shirt. Robert Williams’ time is now. The Time Lord shirts are here and we’ll be taking pre-orders on them starting today!
Here’s the backstory on the Time Lord nickname via MassLive if you aren’t constantly on Celtics Twitter:
“The Celtics, of course, selected Williams at No. 27. When Williams was late for a conference call and absent for the team’s first Summer League practice, the media reaction was intense.
“I’m irony poisoned, but to me it was hilarious,” Hebert said. “Manny Ramirez is the first athlete I loved and it was very Manny. And like, local writers and talk-radio people overreacted, and the whole point of Weird Celtics Twitter is to make fun of them and media in general being too uptight. …
So (we) started joking that he wasn’t late, he was operating on a different timeline concurrent to the one we are in, as evidenced by the fact that I knew he was a Celtic two years before he was a Celtic. And we would do it with people taking themselves really seriously and they’d get very mad at us for thinking they were too uptight. So from there he became a T I M E L O R D, like the characters in Doctor Who whose time travel can tie together terrible holes in the plot of a shoddy script.”