Tag: PUMA

BREAKING: Scary Terry AKA Terry Rozier Signs With Puma

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The Atlantic – Nothing has been straightforward for Terry Rozier early in his career. He’s only three years into the league, but he has already become a cultural icon in the NBA and sneakerhead community. Now he is embarking on a new phase of his journey, announcing Thursday that he is signing a sneaker deal with Puma….

I mean this is the biggest news of the offseason right? Terry Rozier aka Scary Terry aka TRozzay has become the latest NBA name to sign with Puma’s upstart hoops line. America’s 2nd Unit Point Guard is going to be sweating unwavering, sometimes bordering on delusional confidence through the official brand of Euro trash and, formerly, punk pop bands and their fans.

In all serious this kind of is a pretty big get for Puma. More and more folks are looking for the cool, cult of personality to imitate and get fashion/pop culture inspiration from rather than the outrageously ubiquitous superstar. Think how much niche blogs ( 😉 ) and podcasts now influence consumer markets. The legend of Terry Rozier fills that role to a T. He lends, quite plainly, the cred to the market-befuddling Puma basketball launch that the draft talent that announced their sneaker-deal allegiance to the Cat couldn’t.

So while I formerly laughed off Puma for this venture as misguided at best, if they continue to sign the Terry Rozier’s of the world I can see this possibly working. Stay in the Scary Terry, Lance Stephenson, Peach Lowry at MOST lane and I could actually see this doing well.

…..But I didn’t mean for this to become a business blog. We are a pro-#12 blog here, be it Oates, Brady, or now Rozier. To that end, our shot chuckin back-up 1 is the talk of the town right now, the cock of the walk. Women want to be with him and men want to be him. So I want to end this by offering a hearty “Congrats On Those Euro Dollars, Young Man”. You’ve earned it…

 

 

 

 

 

 

 

 

Brighton’s Very Own New Balance Looking to Scoop Up Gordon Hayward With New Shoe Deal

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Yahoo – When Gordon Hayward can start meeting with sneaker companies about his next endorsement deal in August, expect New Balance to make a strong push for the All-Star, according to Nick DePaula of ESPN.com. The Celtics forward has spent the bulk of his career playing in Nike shoes, but he has the chance to join a new brand before this upcoming season.

New Balance, which has its headquarters in Boston, partnered with the Celtics on their new practice facility recently as part of the company’s attempt to gain more traction in the basketball world. Currently, the shoe company does not have a section on its website for basketball sneakers.

Please make it a high top. Thats all I ask.

But in all seriousness this move would make perfect sense. The New Balance headquarters is a literal stone’s throw away from the Celtics brand new practice facility, which they partnered with to build. Odd move for a company without any basketball shoes right?

Hey if PUMA can get back into the NBA world then why not New Balance? Sure, PUMA may have Jay-Z leading the way, but Gordon Hayward would be a pretty good start for New Balance.

Now the real work here is in New Balance selling Gordon Hayward on them as his brand of choice in the prime of his career. I mean a tractor trailer full of cash always helps, but if I’m New Balance I’m pitching the fact that my CEO works 20 feet from where you practice every day. Phil Knight probably ain’t flying out to Brighton to take meetings.

Whatever you do just don’t give Gordon the Vinny Chase free agency pitch.