#TBT – The Museum


Star Tribune — Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? You don’t need to be an expert to know these products weren’t successful.

Which is why these creations, with dozens of others, feature in the new Museum of Failure, a wacky parade of rejected products from years gone by set up in the Swedish town of Helsingborg.

They should have just named this place the “Museum of Products Millenials will Revive.” Millennials are constantly catching heat for killing archaic department stores and uninspired chain restaurants, but where’s the credit for bringing back Crystal Pepsi, Surge and Zima?

The time feels just about right for green ketchup to make a comeback. I can imagine the conversations going on at Heinz right now:

Barbecue sauce is getting too much attention these days. We were late on the bacon craze with our bacon flavored ketchup. How can we steal back market share? LET’S BRING BACK GREEN KETCHUP!

Pepsi better hope this place doesn’t have a New Coke exhibit. A couple of #tbt posts of it on Instagram and Twitter would definitely lead to a Facebook group DEMANDING Coke give it another try. As long as the New Coke marketing campaign isn’t also on display…


The New Coke marketing campaign could be in the Museum of Failure or the Museum of Ads that Didn’t Age Well. Take your pick.

But it’s not just food!

Even President Donald Trump makes an appearance.

The “I’m Back And You’re Fired” board game from 2004 looks like Monopoly, but players use “T” branded pieces and the paper notes are adorned with Trump’s image.

“It’s a boring version of Monopoly. It’s simplified so stupid people can play it, but it’s also horribly boring,” West says.

I’ve seen the 2008 The Office Trivia Game at every Five Below for almost a decade. I’m shocked that this game never ended up there. It must really suck.

Nostalgia is big these days, so I don’t think this museum will be a failure. I just hope we get one in the states some day. I can’t wait to line up for tickets in a lobby decorated with AOL CDs.


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