I know we’ve been doing a lot of J. Cole lately, but hey the guy is on fire right now. Yesterday he dropped the visuals for his latest single, Middle Child, and it is a trip. J. Cole, so hot right now. J. Cole.
I’ll let HotNewHipHop break it down for you below:
The visuals start out on a dark note with a group of figures behind the rapper as he sings for the camera. Things brighten up when he sits passenger side in the whip, ending up in a lavish cabin by the fireplace. A woman bounces her booty back and forth in the corner of the room with Cole paying little attention to her. The most lighting in this video comes when Jermaine rolls through the supermarket, casually flowing through the juice aisle with so much swag. This is one of the best videos of 2019 and it may remain in that category at the end of the year.