Category: General

Blockbuster to Honor Last Remaining Store With Its Very Own Craft Beer

YahooRemember the excitement you felt as a child when your parents brought you to Blockbuster to rent all of your favorite movies? Well, now you can tap into that feeling as an adult with a Blockbuster beer.

While the video-rental company is now down to its last store in Bend, Ore., it seems like people aren’t ready to completely let it go extinct. Instead, those behind the company have teamed up with 10 Barrel Brewing Co. to create a craft beer in its name — quite literally — dubbed the Last Blockbuster. And according to the brewing company’s co-founder Chris Cox, it’s made to pair well with your favorite movie theater snacks. “The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-size chocolate, with a light body, smooth finish, and hints of nostalgia,” Cox told Business Insider.

Well if this isn’t the greatest marketing promotion of 2018 then I don’t know what is. Apparently, the only Blockbuster left in the country is in Bend, Oregon. They must be falling like dominoes because we actually wrote about one of the other last remaining Blockbusters recently. How this store stays in business is beyond me. After kicking it around with Big Z the only explanation we could come up with is that internet is shit out there so streaming Netflix isn’t a viable option.

Either way, a nearby brewery, 10 Barrel Brewing Co., is honoring the last samurai of VHS rentals by brewing up a custom beer.

As a fan of all things obscure, nostalgic, and limited edition promotions, I am sitting at my desk just going back and forth between browsers looking at prices of flights to Oregon.

But, since we’re in the trust tree here I’ll just say it; Blockbuster is dead. They went from THE place to be on a Friday/Saturday night for everyone that grew up in the 90s to an afterthought. Netflix took them out behind the shed and put a bullet in them after Blockbuster failed to innovate and got passed by. In fact the Blockbuster CEO actually passed on the opportunity to buy Netflix for a measly $50 million when Reed Hastings approached him. Netflix is valued at over $150 BILLION today. Woof.

Its always risky to buy/sell a company in its infancy, but I am forever hesitant to ever sell any company I have any stake in solely because of the Justin Timberlake speech as Sean Parker in The Social Network.

ANYWAYS

The greatest thing about marketing is branding and Blockbuster seems to be throwing up a couple of Hail Marys with promos like this. They’ll obviously never be a billion dollar business renting out VHS tapes ever again, BUT if they can play on nostalgia and keep that BRAND alive then they could rise like a phoenix from the ashes.

I don’t know what that move is, but its been done before. Hell, Sears’ stock just went through the roof earlier this week after it was announced they had signed a deal with Amazon to offer a ship-to-store tire service. This is after we’ve heard nothing but bad news and how Sears is shuttering more and more locations. Its called pivoting and call me crazy, but I think Blockbuster could do it. Thats the power of branding. I haven’t been in a Blockbuster in 15 years, but goddamnit do I remember walking those blue and yellow aisles vividly to this day.

It’s too bad this is happening all the way out in Oregon because if it weren’t 2,900 miles away from Boston I would consider making the trek to the lone remaining Blockbuster to taste this fine brew. Its reasons like this we need to invest in a company credit card for The 300s.

OK, Dave McGillivray is Pretty Awesome, but He’s No Forrest Gump

Photo credit: 777marathon.com

Before there was “Forrest Gump,” there was Dave McGillivray.

Gump, the fictitious simpleton played by Tom Hanks in the 1994 Oscar-winning film, trotted across the U.S. because he “just felt like running.”

McGillivray did the same, but with a singular purpose: Forty years ago this month, he completed his own cross-country running odyssey from Medford, Oregon, to his hometown of Medford, Massachusetts, to benefit the Jimmy Fund and its fight against cancer.

On Thursday, McGillivray – now race director of the Boston Marathon – will dash into Boston’s Fenway Park, re-enacting the last leg of his 80-day run in 1978. Hundreds of people since have matched or exceeded that feat, but McGillivray was one of the first.

Pretty impressive stuff here. No doubt. I can’t even run down to the end of my street without looking a 50-year-old dad after running away from a grizzly on a family camping trip.

But “Boston’s Forrest Gump?”

sally kohn GIF

Let’s take it easy with that.

Was McGillivray an All-American football player at Alabama? Did he receive a Medal of Honor from the President of the United States? Did he teach Elvis how to dance? Did he teach himself how to become a shrimp fisherman and open up his own multi-million-dollar company? Has he ever drank FOURTEEN Dr. Peppers in one sitting?

forrest gump drinking GIF by The Good Films

And above all, has he had his heart absolutely stomped all over for his entire life by the same girl but continue to never give up on her or any of his dreams at any point in time?

forrest gump love GIF

(Well, OK, maybe that has happened to him. I don’t know. Love can suck sometimes.)

Again, what McGillivray has accomplished is pretty remarkable, and the fact that he has done it all for the benefit of the Jimmy Fund makes me like the guy even more. I do think that he should be celebrated, and I hope it’s a lovely night for him over at Fenway this evening. I truly do. Get out there and support him.

But just remember: He is NO Forrest. None of us are, nor will we ever be.

Dunkin’ Donuts Rebranding as Dunkin’ is Just Factually Inaccurate

Boston MagazineDunkin’ Donuts is launching an “unprecedented” overhaul of its Boston locations, rebranding dozens of them as “Dunkin,‘” and there is absolutely nothing you or I or anyone else can do about it.

The coffee chain, which got its start in Massachusetts, is announcing the spread of its new modern concept at a Dunkin’-themed extravaganza today from 11 a.m. to 1 p.m. at the newly remodeled Dunkin’ near City Hall…According to a release ahead of the celebration, Dunkin’ Donuts will be bringing its modern new design and truncated logo to 30 of its Boston locations. It says it’s re-imagining its coffee shops with “a modern in-store experience and new technology to make running on Dunkin’ faster and more convenient than ever before.”

I don’t know one single fucking person that calls Dunkin Donuts “Dunkin” and neither do you. If you tell me that you call this beacon of Boston by the nickname “Dunkin” then you are lying. It’s “Dunkies.” Always has been always will be, regardless of what the silly orange and pink sign says. Dunkies corporate offices really missed the mark on this one.

You want proof you say? Look no further than this Casey Affleck SNL skit. Hilarious, but inaccurate. “I love Dunkin, guy” is a line only a shoobie would write.

I rest my case.

Millennials Are Now Blamed for Ruining the U.S. Economy and I Say “Good”

Yahoo – It’s that time of year, when students prepare to head back to the classroom. For many taking the next step in higher education, the question is increasingly, “Is it worth it?” Millions of millennials have already put off settling down because of the rising costs of servicing college debts to the detriment of economic growth. Student loans are now the second-largest category of household debt in America, topping $1.4 trillion and trailing only mortgages at $9 trillion..“You do stand to see longer-term negative effects on people who can’t pay off their student loans. It hurts their credit rating, it impacts the entire half of their economic life,” Powell said in March. “As this goes on and as student loans continue to grow and become larger and larger, then it absolutely could hold back growth.”

I’m like a junkie getting his fix when the latest “millennials ruined ___” story pops up. I need it like I need air. Baby boomers take every opportunity they can get to label millennials as lazy, entitled, poor tippers, unhealthy, delusional, they blame them for killing Applebees, Office Parks, as well as ruining fine institutions like Sears. In some sick twist of irony, we’re also apparently ruining college enrollment rates.

And now millennials are tasked with ruining the United States Economy.

Good.

Millennials get blamed for everything and when we respond with “we’re broke” we get slapped with articles saying the reason we can’t afford to buy a house is because we lack discipline and eat too much avocado toast.

So now the hens have come home to roost. Hey I’m not asking for a handout. My dumbass 17-year-old self signed that life altering contract filled with soul sucking student loan debts. Thats on me. Whether that should be allowed as an option for a teenager who just got their drivers license, yet still can’t buy a pack of smokes is a different question altogether.

But when millennials complain about anything we get told we need to pull ourselves up by our bootstraps, ignoring the fact that the generation before us literally killed social security and luxuries like “retirement” for their kids. Millennials basically just get the speech from The Departed.

Which is all fine, but when all of us 20 somethings with college degrees that aren’t worth the paper they’re printed on, just refuse to spend money on things like houses and cars and weddings because we literally cannot afford it; then the economy takes a hit. Then I laugh. Not because it solves anything, but because I’m a spiteful prick.

You want to see what corruption looks like? Look no further:

“From 2007 through 2017, the CPI rose by 21 percent. Over that same period, college tuition costs jumped 63 percent, school housing surged 51 percent and the price of textbooks by 88 percent.”

Textbook prices increased 88 PERCENT. How the fuck is that even possible? Ask anyone who ever went to college for anything other than law or medicine how many times they used their textbook. Almost never. Buying textbooks was the biggest scam going and I graduated years ago and now I’m learning that prices have only continued to rise?? Do yourself a favor kids;

  1. Go to state school and save your money, or better yet just punt on college and work a $30,000/year job and live like a debt-free king.
  2. If you insist on going to college and buying textbooks, don’t be a sheep. Just get the previous year’s edition on Amazon for probably 75% less than what the university is trying to sell you.

Other tidbits from this story;

“Korn Ferry puts the average starting salary for a 2018 college graduate at $50,390”

$50K out of the gates? Maybe the title of all these articles should just be focused on Communications and Journalism majors bringing down the economy because I can tell you I did not touch that salary level in my first job. Not even close.

“[Average starting salaries] up 2.8 percent from 2017, the just-released July Consumer Price Index report shows the inflation rate rose 2.9 percent over the last 12 months. Does the phrase “treading water” come to mind?”

So the minimal increases in salary that millennials are starting to earn immediately gets dwarfed by rising housing costs and inflation rates? Its definitely the avocado toast thats holding kids back goddamnit.

 

The New KFC Colonel is None Other Than….George Costanza?

Ad AgeJason Alexander is the newest celebrity to hawk KFC. The “Seinfeld” star is promoting $20 Fill Up meals in sitcom-style “What’s for Dinner?” ads breaking Monday.

The campaign featuring Alexander, best known for playing George Costanza on “Seinfeld,” includes a one-minute commercial that’s like the opening credits of a 1980s sitcom. In the spot, released Monday, parental roles and those of others in the cast, like the ever-present nosy neighbor, can apparently be filled by the colonel. There’s also a somewhat creepy couch that we’ll let you see for yourself. Another spot depicts him presenting an unusually wide tray of KFC’s latest offerings–with unusually long arms to match.

“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”

Its the summer of George! Jason Alexander takes his turn as the latest celebrity to don the KFC Colonel mantle and let me tell you, even for a KFC commercial, this one is bizarre.

And version number 2…

Jason Alexander hasn’t really been in anything of note lately, such is the plight of one of the stars of the most popular TV show of all time. He’s got that syndication money coming in every day so he could legitimately just drape himself in velvet and go eat blocks of cheese the size of car batteries until the day he dies.

But, nay. George Costanza is a worker and he’ll be goddamned if he’s going to go quietly into retirement. I’m sure Lloyd Braun would like that.

Also, I’m pretty sure Jason Alexander is the only one to have the honor of appearing in a KFC commercial as not only the Colonel, but also as himself. That’s range.

You think THATS dated? Check out his other KFC commercial from 2002 alongside the MLB home run king Barry Bonds, ya know before the whole BALCO thing.

Fast food marketing in 2018 is wild man. We got Taco Bell producing full scale movie franchises starring Josh Duhamel for Nacho Fries, Dominos making pizza ordering sneakers, Wendy’s smoking fools on twitter, and don’t even get me started on all the wacky shit Burger King does. The rotating celebrity KFC Colonel though is my favorite marketing campaign since Old Spice’s Director of Marketing, Mr. Wolfdog.

Old Spice paid a couple of guys from a marketing agency hundreds and hundreds of thousands of dollars for that idea. Only in America.

The 300s Power Rankings of America: Who’s Trending Up and Who’s Trending Down

Another week, another chance to check in and see who’s doing great and who’s doing shit.

Trending Up:

Idris Elba

Talk has once again resumed of Elba taking on the role of James Bond once Daniel Craig wraps up his fifth and final turn of the character in next year’s untitled installment of the franchise. Elba is a perfect fit to play the part in a series that is approaching the 60 year mark. I’m sure there are a lot of neck beards out there that think giving the role to a black man is a problem, but when you boil the character down to his leading traits of be being suave, sophisticated, and downright handsome, Elba checks all the boxes. It’s time this sexy son of a bitch got a shot at being 007.

Rockstar Games

Yesterday, Rockstar debuted the first official gameplay trailer for the company’s second biggest franchise outside of Grand Theft Auto, Red Dead Redemption. The only words I could use to describe what I saw are Holy and Shit. Rockstar always pushes the envelope in their game development, which is why we only get a game from them once every five years or so. They’re brilliant at crafting a world that feels lived in that’s also cinematic in nature. Aside from the various debauchery displayed across the 7 minute video, players will also have the opportunity to spend some time fishing. That’s right, everybody’s favorite in-game activity that wastes countless hours, virtual fishing. Can’t wait to spend an entire weekend catching trout and shooting prostitutes in the local saloon.

Space Force

Honestly, who’s having a better week than our official soon to be sixth branch of the military? If we’re going to actually do this nonsense, we better go all out. I’m talking lasers, Millennium Falcons, planetary shields to keep out the Cylons. Dominate space like we dominate earth. Now you may be saying “I need an affordable living wage! My healthcare is terrible!” Stop being selfish. Insurance and a few extra bucks in your pocket isn’t going to help when the Klingons come for our women and children. Think of the bigger picture.

Trending Down:

Luigi

Here lies Luigi. Murdered in cold blood on the official Nintendo presentation for the upcoming Super Smash Bros game. Best known for being a green, taller Mario. Had a mansion once. Decent option for Mario Kart 64. You will be missed.

New York Yankees

Getting absolutely smoked by the Red Sox in a four game series isn’t ideal right? Being eight games out of the division when you’re on pace for 103 wins is definitely not ideal. Playing in the one game winner-take-all wild card is even less ideal I think. Being a Mets fan writing this is probably the least ideal. Honestly though, Judge better get back soon or the Yankees are going to have a short stint in the playoffs, if they even make the cut based on the way the A’s have been playing as of late. What a shame!

My Wallet Because The 300s is Invading Boston Comic Con Tomorrow!

Stay tuned for all the nonsense we get into as we take on Boston Comic Con tomorrow. We’ll be bringing you reviews, interviews, and hopefully a picture of us with the Pink Power Ranger. Have a great weekend folks!

Dunkin’ Unveils Double Dollar Menu

1200px-firstdunkin

WCVB 5 – Dunkin’ Donuts is bringing an updated menu of $2 snack items nationwide, after what the company called “a successful test” earlier this year.

The Dunkin’ Run menu includes the company’s first gluten-free product: an individually wrapped fudge brownie… The menu also includes the company’s Donut Fries, which began being offered in its stores nationwide in July. They are described as warm croissant-style donut sticks tossed in cinnamon sugar.

Other items on the new menu are ham and cheese roll-ups, pretzel bites with mustard and waffle-breaded chicken tenders.

I’m all in favor of fast food restaurants taking chances and I have no problem with fast food restaurants trying to branch out beyond their category. I love Taco Bell breakfast and their nacho fries are great. I’m not saying Dunkin’ should be restricted to selling just coffee and donuts (as Denis Leary once said), but can we hold off on throwing a parade just because they added supermarket checkout lane fudge brownies to their menu?

Image result for supermarket fudge brownie

I’m also firmly in favor of value menus (as opposed to “value” meals.) I appreciate Dunkin’s strategy here, but I question their execution. These chicken tenders look like something from a bag at the bottom of my freezer…

Image result for dunkin chicken tenders

Why would I spend two bucks on microwaved chicken patties when I could get 10 chicken nuggets or nine chicken fries at Burger King for $1.69? Sorry Dunkin’. I’m not mad. Just a little disappointed.

PS – This post does not apply to Donut Fries. Those look delicious.

Friday Morning Randomness

Man, this guy takes two-run losses hard. Definitely needs to be considered the next time they induct a coach into the Coaching Blow Ups Hall of Fame.


And of course, the GOAT…

Who else belongs in the Coaching Blow Ups Hall of Fame? Let us know on Twitter @The300sBoston.

The Big Mac Economy is Here! Introducing the MacCoin

USA TODAY – It’s not exactly pennies from heaven, but McDonald’s is planning to make it rain coins to celebrate the Big Mac’s 50th anniversary.

Starting at the lunch rush on Thursday, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the United States, McDonald’s announced Sunday. 

And what’s the coin good for? Another Big Mac.

Customers can redeem the new currency for a free Big Mac starting Friday and running throughout the rest of 2018.

A+ move by McDonald’s once again. These MacCoins are going to turn the #1 into the adult Happy Meal and they are going to be hunted down like McDonald’s Beanie Babies in 1999. In 1999, though, I had to convince my mom to take me to McDonald’s. This time around I’ll be able to eat as many Big Macs as it takes to collect all five MacCoins.

Image result for maccoins

I’ll bet these MacCoins will be hoarded like those Beanie Babies, too. More than six million MacCoins will be distributed, but how many will actually be redeemed? Why redeem it for a free Big Mac now when I can put it into a change jar for 14 years and then sell it on eBay for $28?

It would be really cool if they didn’t have any expiration date, like cash. McDonald’s could create its own shadow currency, backed by the full faith and credit of Ronald McDonald. What better way to put the Big Mac Index to the actual test? How many MacCoins would it take to buy a house?

Just make sure to watch out for the Hamburglar. That guy would turn into Vito Corleone in the new Big Mac Economy.

Image result for hamburglar

But with an expiration date of December 31, these coins will turn into MBTA tokens pretty quickly. Maybe if we’re lucky, someone on Etsy will turn them into cuff links next year. No way you can run a McDonald’s if you’re not rocking Big Mac cuff links.

So it looks like I’ll be heading back to the McDonald’s I got my Big Mac sauce from last year for lunch on Thursday. Maybe dinner too.

A Government, Foreign Or Domestic, Is Coming After Red Using His Own Google Home

So I know I’m coming at you with zero context, so our backstory goes like this:

Red, our fearless leader and 2nd best podcaster, received an email regarding his malfunctioning Google Home. The problem? Red was not aware his Google Home was malfunctioning, or to be more specific, it hadn’t been.

Naturally, I concluded that an interaction had occurred between Red’s Google Home and someone/thing other than Red. There was an error in that interaction which caused an automatic email being sent to the rightful user of the Google Home, Red, which resulted in our mystery.

As we’ve discovered over the last couple years/since the Cold War the only kinds of people that dabble in such acts of high tech nefarious activities and espionage are governments, foreign or domestic. Or both.

So who was behind this incident?

The good ol’ US of A? Not likely. Red loves the four major sports, barbecuing, his dog (as a pet not food), getting pissed off at traffic and having a couple cocktails too many. However, he also stans pretty hard for soccer, probably falsely like the other 99% of hipster asshats who pretend to like soccer. Soccer is about as UnAmerican as it gets. But I just don’t think thats enough for Uncle Sam to consider Red an enemy of the state given his endless other patriotic qualities.

The Russians? Is Putin after Red? Again not likely as Red likes hockey (see: the four major sports) and combat sports as well, two of Putin’s favorite things. On the flip side, he really enjoys sharing a meal with a bunch of other people which is prettttttty socialist of him winkwink nudgenudge. It’s possible, then, that Putin is spying on Red to gather intel on a possible double agent for the Bloc. The fact that his name is “Red” doesn’t hurt. In the end I think there is just too much American pride in our Hillside Hero to really consider this possiblity.

Mexico is a solid dark horse. You see, Red and Madam 300s vacationed there a couple of years back and he was pretty scant with details about it upon his return. Pretty much Seinfeld “yadda yadda’d” the whole thing. “Mhm it was fun….yup weather was nice.” So what really went down in Mexico? In the end we’ll never know. However, what we are now forgetting is this: Mexico is completely and utterly fucking lawless. So even if some shit did go down there, it really wouldn’t matter. When Mexican resorts say “all-inclusive” they mean everything from 8 balls to homicide.

This mystery really has endless possibilities. It could be any of the nations above. It could be Google itself. Could be Zuckerberg. You just can’t know anymore. All I do know is if I were him I’d throw a blanket and a pair of industrial grade ear protectors over that thing when I went to work. Wouldn’t want to get home to find the dog listening to Tchaikovsky and building an ICB launcher in the backyard.